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Baby Boomers have a strong online customer presence, but companies must pay attention to factors aside from age to get the full picture of this cohort. |
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Tuesday, 21 November 2006 |
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Going holiday shopping at the mall used to be as traditional as hanging mistletoe and drinking eggnog. But the abundance of easy-to-use catalog and online options have many consumers picking out the perfect gift from the comfort of their own homes. What does this mean for retailers? |
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Thursday, 16 November 2006 |
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Consumers in their mid-60s and older are marketing's underserved age bracket, and campaigns usually miss the mark with this generation. Read on for tips on how to fix these efforts' misfires. |
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Thursday, 16 November 2006 |
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Travelers renting cars at airport locations record significantly higher customer satisfaction levels with rental car companies than they did in 2005. |
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Wednesday, 15 November 2006 |
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Pepsi and Cadbury Schweppes tie for high soft-drink satisfaction scores, surpassing Coke in ACSI's manufacturing/nondurable goods examination; the category as a whole realized its best score ever. |
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Tuesday, 14 November 2006 |
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Customer satisfaction is flat according to the third quarter report of the American Customer Satisfaction Index (ACSI). The ACSI aggregate score remains near its all-time high at 74.4 for a second consecutive quarter. |
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Tuesday, 14 November 2006 |
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Despite the emergence of 'free broadband' and other price deals to attract customers in an increasingly competitive market, overall consumer satisfaction with broadband providers has reached a new low. |
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Tuesday, 14 November 2006 |
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Validating what it terms a "strong track record" for customer service by California's home warranty companies, the Home Warranty Association of California (HWAC) reports that, "As an industry, we receive a minimal number of escalated complaints in relation to the large number of contracts issued and subsequent requests for service." |
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Tuesday, 14 November 2006 |
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Don't give an incentive or reward to a valued customer and then make it difficult to use. Airlines immediately spring to mind. For instance, limited availability of airline award seats occurs all too frequently in frequent-flier programs |
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Friday, 10 November 2006 |
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With 72 percent of companies utilizing customer loyalty and retention programs, it is no wonder consumers' wallets bulge with loyalty cards and their brains jostle passwords to gain access to online accounts. Yet three-fourths of companies report that less than 15 percent of consumers abandon these loyalty and retention programs annually. |
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Friday, 10 November 2006 |
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