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It always raises a wry smile when well-intentioned customer relations moves result in a user backlash, which is why we smiled with more than a hint of wryness with Motorola's “Let's engage our users!” |
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Thursday, 05 May 2011 |
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More than one quarter of US consumers say they are far more likely to spread the word about a bad experience than a good one, suggesting a strong inclination to engage in negative word-of-mouth. |
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Thursday, 31 March 2011 |
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The customers will buy more product—and buy more frequently. Most importantly, they will recommend your products and services to friends and family via traditional "word of mouth" or "word of mouse" and spread the word through social media and other forms of digital communications. |
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Thursday, 31 March 2011 |
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AT&T's (T) proposed $39 billion acquisition of T-Mobile USA will merge the wireless network rated among the worst in customer satisfaction with one rated among the best. The result is not likely to be good for consumers. |
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Thursday, 31 March 2011 |
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Define what lightning fast response means in your company, perhaps five minutes or less, and track your response times. You want to get back to every customer before that customer starts wondering what's going on. |
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Thursday, 31 March 2011 |
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This means more negative comments about companies and highlights the need for customer service improvements, as well as policies to monitor and respond to complaints on social media channels. |
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Thursday, 31 March 2011 |
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Think about it this way: If a customer has taken the time to call you about a problem, you are already getting lucky, so you’d better take care of it immediately. You don’t always get a chance to make it right. Often, customers will just move on. |
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Thursday, 31 March 2011 |
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Having proper regard for customers is not optional. Across all commercial sectors, consumers are now king. Whether in manufacturing, retail or services, the winning firms and individuals are always those who can clearly demonstrate the importance of customer satisfaction. |
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Thursday, 31 March 2011 |
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Superior customer service isn’t rocket science. Seriously. Nor does it necessarily require throwing money at it. Sometimes it just takes an understanding and appreciation of the customer experience. |
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Wednesday, 30 March 2011 |
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But more than ever, the customer call center is becoming a critical touch point for businesses, and a moment of truth for customers, when a single three-minute phone call can make or break a valuable relationship. |
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Friday, 18 March 2011 |
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