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Customer satisfaction is important for any organization that relies on revenues from customer sales to stay in business. Even for organizations that do not have a specific product or service they ‘sell’, there is generally a customer-type of audience that must remain happy for the organization to be successful. |
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Friday, 19 January 2007 |
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The purpose of business is to serve customers, but do you really know how your customers perceive the service your business provides? The next major competitive challenge businesses will face is how to provide excellence in the service they provide customers. |
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Friday, 19 January 2007 |
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Many consumers walked out of a store without buying what they wanted this holiday season, according to a new survey |
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Wednesday, 17 January 2007 |
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Retail websites that offer customer product reviews have a competitive advantage, while sites that don’t are missing an opportunity to drive satisfaction and loyalty, according to an analysis of the Top 40 Online Retail Satisfaction Index |
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Monday, 15 January 2007 |
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AskPatty.com, a New York-based Web site, aims to go a step further and help improve the communication between female customers and auto sellers. The site educates women about all things automotive, with female experts who write articles and answer questions on repair, maintenance and car buying. |
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Tuesday, 09 January 2007 |
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Return policies are becoming more important to shoppers, particularly as they cross channels more often. "Consumers want to have a choice of returning an item bought online to a bricks and mortar store, or, for that matter, to be able to pick up something ordered online at a nearby store." |
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Tuesday, 09 January 2007 |
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To resolve to be relevant by tackling the ugly, complex problems first, and changing perceptions of what it means to connect with and go to bat for customers is what matters. Resist the temptation to do so many smaller projects for customers who may not even realize you are doing them. |
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Monday, 08 January 2007 |
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When making a purchase, a consumer has a choice between earning frequent-flier miles, cash back or some combination thereof. Which will he or she choose? |
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Friday, 05 January 2007 |
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Free shipping as a holiday promotion has become a must-do for online retailers; a new study helps retailers understand how this offer can become a differentiator.
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Wednesday, 03 January 2007 |
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Traditional marketing efforts used to stave off customer churn are in many cases exacerbating the problem. Three marketing tactics are too often used to 'wallpaper' over cracks appearing in customer retention strategies. |
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Tuesday, 02 January 2007 |
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