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The rubric of "customer relationship management" offers two promises. The first is to enable marketers to find those that are ready to buy right now and close the sale as quickly and efficiently as possible. The second is to create a repurchase preference among existing customers. |
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Monday, 12 February 2007 |
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Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won’t be profitable for long. |
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Monday, 12 February 2007 |
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Good customer service is the bread and butter of your business. I have several business success secrets that helped me get to where I am today, and all of them relate to good customer service. |
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Friday, 09 February 2007 |
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Whether you’re facing down competition from China or the guy next door, you need to know what these five companies have already made part of their corporate DNA: The secret to success is all about looking after your customer |
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Wednesday, 07 February 2007 |
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It’s not enough for your business to simply dole out goods and services to thrive in today’s marketplace. Successful organizations stir in added value by ensuring their customers’ interactions go beyond filling a need to being downright memorable |
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Tuesday, 06 February 2007 |
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How often are you treated with respect when you call a company or shop in a large chain store? How often are your problems resolved quickly and easily without a fight? |
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Tuesday, 06 February 2007 |
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A recurrent theme in most conversations today is the shoddy quality of customer care and services that are inflicted on people daily in our business and economic interactions. |
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Monday, 05 February 2007 |
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Exhausting customers in a fierce business environment erodes profits through loyalty loss; here, some winning ways to help combat customer fade. |
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Monday, 05 February 2007 |
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It is probably not news that one of the best ways to improve an organization's bottom line is to invest in customer satisfaction. However, merely implementing a CRM solution will not guarantee profitability. |
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Friday, 02 February 2007 |
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Customer satisfaction is one of those corporate initiatives more honored in the breach than the observance: Clients fume over interminable phone waits, no response to e-mailed questions, slowpoke proposal turnarounds and incomprehensible service calls to halfway around the world. |
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Thursday, 01 February 2007 |
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