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Institute associates are available to deliver in-depth leading-edge keynote presentations at conferences and company meetings on a variety of Customer Care topics.
CUSTOMERS
Five Tips to Improving Hotel Customer Service with User Generated Reviews
Providing a consistent level of quality customer service is always a work in process for hotel managers. Couple that with the fact that the labor pool in many markets is relatively shallow and that turnover remains high as compensation remains low, and it is easy to see why some managers are reverting to the ‘fog the mirror’ method of hiring!
Wednesday, 31 October 2007
Got Satisfied Customers? No, You Got 'Vulnerable' Customers
One of the main reasons "customer satisfaction" is a meaningless statistic is that it's not predictable, let alone measurable, as relates to business growth. Right about now, all customer satisfaction people, from marketing to award companies, are writing me off as a "know-nothing" human who has no concept of business. "You MUST have satisfied customers or you can't build a business."
Tuesday, 30 October 2007
In Some Cases, The Customer Is Not Right
Consumers often criticize companies for poor service, poor workmanship, or just being sleazy. But despite conventional wisdom, the customer isn't always right. Sometimes the consumer is right, sometimes the company is right, and sometimes the answer falls somewhere in between.
Tuesday, 30 October 2007
Preventing the Death of Customer Care
A disgruntled columnist, after having no luck buying a desk, urges companies to focus on face-to-face service rather than online purchases
Tuesday, 30 October 2007
Airlines May Never Fly Right On Customer Service
Maybe all the hubbub about flight delays and shoddy service is beginning to register with the USA's big airlines.
Wednesday, 24 October 2007
Wooing Customers With Call Centers
Humans matter. Locked in a pitched battle with Blockbuster in the online DVD rental business, Netflix decided it needed a standout customer service offering. Going against established wisdom, Netflix decided to ditch its impersonal e-mail customer support in July in favor of all human-to-human interaction.
Monday, 22 October 2007
Customer Service Shouldn’t Stop With A Smile
The problem with some customer service training is that the service is only smile deep. You’ve probably patronized some places — but not for long — where the employees were surly or inattentive. And you’ve probably been a customer at places where customer service training clearly was emphasized.
Tuesday, 09 October 2007
Top Brands for Consumer Loyalty and Brand Experience in Nationwide Study
A recently released nationwide study gives financial services giant ING and automaker Honda top ranking based upon customer brand experience. Toyota, Volkswagen, Southwest Airlines, Radisson, GM, Hyatt, Westin and The Home Depot rounded out the top 10 brands with the best customer experience.
Wednesday, 03 October 2007
Room for Service Improvement
Quick -- which service providers give you the least trouble? Do you give higher marks to your banker or your home improvement contractor? Are you more satisfied by your doctor or your Internet service provider?
Tuesday, 02 October 2007
Eight Ways To Wow Your Customers
Today's world is filled with savvy consumers. They know how to find the best deals. They're up on all the latest trends. If there's a hot new product on the market, they don't want to miss it. (Remember, those iPhone lines!).
Tuesday, 02 October 2007


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