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Institute associates are available to deliver in-depth leading-edge keynote presentations at conferences and company meetings on a variety of Customer Care topics.
CUSTOMERS
More Than Just the Money
Money is a prime motivator when it comes to compensating a sales force, but a new study finds that there are incentives--and barriers--other than Uncle Sam.
Thursday, 05 April 2007
A Real Customer Service Lesson
In customer service, it’s the little things that matter most. A little eye contact here or a head nod there may seem insignificant, and largely are, but to a customer needing acknowledgment, these things are everything
Wednesday, 04 April 2007
U.S. Consumers Increasingly Going Online and Calling Stores To Research Product, Availability and P
A survey of more than 600 U.S. consumers has found that the majority of consumers use the Internet as part of the shopping process even if they go to stores to purchase or pick up items. The data suggest that retailers and consumer goods companies need to focus on customer service and information available both from call centers and online or risk losing customers researching potential purchases.
Wednesday, 04 April 2007
Price Is A Must, But Feedback Wins Trust
Price is still the most important factor when online comparison shopping, but discriminating consumers are giving more consideration to customer satisfaction feedback. In the past four years, the desire to know about other customers' experiences has more than doubled in importance as a top concern.
Tuesday, 03 April 2007
Establishing Customer Loyalty
Firms that engage their customers experience a significant competitive advantage, study finds. Companies have always tried to cultivate customer loyalty, but they can no longer do so just on the basis of quality or price. Instead, they must engage customers by establishing a deep connection that endures over time.
Monday, 02 April 2007
Transforming the Customer Experience
Building a customer quote was a laborious process for Ed Burke (not his real name), a sales consultant for SMBs at a major computer manufacturer. To complete a quote he had to search Web sites, check a customer's online sales cart, review the customer's order history, and more.
Monday, 02 April 2007
Don't Try To Scrimp On Customer Care — It Will Backfire
The late comedian George Burns once said: "The most important thing is sincerity. If you can fake that you've got it made." When it comes to caring for customers, too many businesses are trying to fake it, and their customers know it.
Monday, 02 April 2007
Sometimes, It Pays To Tell Clients and Customers Just 'No'
The idea of saying no to a customer or client may seem unthinkable for a new small-business owner. Turn down business? Get rid of a big account?
Monday, 02 April 2007
Winnowing Customer Care Woes
Wireless customers who call their provider and interact with an automated response system have markedly shoddier customer care experiences than those customers who are serviced by a live rep, according to the 2007 Wireless Customer Care Performance Study
Monday, 02 April 2007
Four Steps To Creating Legendary Customer Experiences
Here is some advice for the companies that are so out of touch with customers, leaving them in a post-purchase wasteland.
Monday, 02 April 2007


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