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Institute associates are available to deliver in-depth leading-edge keynote presentations at conferences and company meetings on a variety of Customer Care topics.
CUSTOMERS
Ain't It Rich?
The new competitive differentiation for luxe retailers will be about behaviors and solutions that are customer--not product--centric. There's a growing distaste among shoppers at luxury brand stores. Some recent press reports cite customers' complaints about inattentive staff ignoring their needs and about indifferent treatment. Even well-known customers have suffered indignities at some high-end shops.
Monday, 02 July 2007
A Smile A Day Boosts Customer Satisfaction
A polite 'good morning', delivered with a smile, is the preference of most customers who say that a little friendly formality goes a long way, according to a recent survey. Standard Life Healthcare quizzed respondents for the survey and found that the more casual 'hi' is failing to win points with consumers, with just one in ten preferring that as a greeting.
Monday, 02 July 2007
Government Customer Service: No Longer an Oxymoron?
Many government agencies have grasped the need to move beyond the first e-government initiatives they deployed, such as self-service or dynamic Web pages. "That is the one channel citizens expect the government to have mastered. Now it is recognized there is a need for the government to be flexible in its technology approach to meet peoples' needs," said Accenture's David Roberts.
Thursday, 28 June 2007
Real People Rate Customer Service
Corporate Research International released the results of RealPeopleRatings.com(TM), its quarterly customer service survey that illustrates the importance of brand image and customer perception. SUBWAY, Texas Roadhouse, Cici's Pizza, Marriott, Southwest Airlines, BP, Nordstrom, Stride Rite, Ace Hardware, Staples, Publix, Walgreens, Dick's Sporting Goods and RadioShack earned the highest marks in their categories this quarter.
Thursday, 28 June 2007
Improving the Call Center Experience
When consumers cite phoning a contact center as the second most stressful thing in life, something is clearly very wrong. While moving house was understandably quoted as the most stressful event in a recent survey by Empirix, a call to a contact center surely shouldn't be more stressful than getting married.
Thursday, 28 June 2007
Customer Satisfaction As A Moving Target
Every business leader knows the importance of their customers, especially in today’s competitive marketplace. But how to retain those customers, and generate genuine long-term customer loyalty, remains a significant business challenge. A recent marketing survey found that 84% of satisfied customers would “jump ship” for a better deal if the opportunity arose.
Thursday, 28 June 2007
Customer Satisfaction Linked to Good Customer Communications
A research report into customer satisfaction rates the Leisure & Entertainment industry top and Utilities as the worst at keeping UK customers satisfied. Moreover, it reveals that the organizations deemed to provide good customer satisfaction are also those that implement relevant and targeted customer communications.
Tuesday, 26 June 2007
Starbucks Success Grounded In Customer Experience
There's a disconnect between the way consumers think they buy and the way they actually do. Eight out of 10 consumers say they want to make buying decisions based on fact and reason, but seven of 10 say they actually make those decisions based on emotion.
Monday, 25 June 2007
Study Identifies Four Shopper ‘Mind-Sets' That Determine Consumer Purchases
According to a new shopper study, consumers experience up to four different shopping ‘modes' during grocery shopping. Knowing how these modes change between supermarket aisles can help FMCG companies and marketers achieve greater leverage from their point-of-purchase marketing through packaging, pricing, promotions, and merchandising; as well as through pre-store activation such as advertising and generating “buzz”.
Monday, 25 June 2007
Customer Service - Too Many Still Don't Get IT
Even in highly competitive markets, such as internet service provision, customer service often falls short of the mark. Indeed, a recent survey found that as many as a quarter of customers are considering switching service providers in 2007 primarily because of poor customer service.
Friday, 22 June 2007


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