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While browsing websites for gift ideas, I am constantly seeing the awesome potential of multimedia. Now that there are multiple social websites for almost every kind of media, the potential for customers to be exposed to your experience is limitless, and really inexpensive. |
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Wednesday, 11 July 2007 |
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Gaining deeper customer insight is the key to gaining a competitive edge in the retail industry, according to "Understanding the Customer," the first of three parts from a new Economist Intelligence Unit report titled "Intelligent Merchandising: Creating a Unique Shopping Experience.” |
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Wednesday, 11 July 2007 |
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It's no longer enough to have good products and deliver adequate service – successful marketing today is all about creating and sustaining a customer experience that people want to come back for. And financial services providers who take advantage of already available technology are going to have the edge in an increasingly crowded marketplace. |
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Tuesday, 10 July 2007 |
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Research showed in a survey of over 140 businesses managers and IT decision makers that customer service and unified communications (UC) are key to the success of today’s British companies. Over 85 per cent of the respondents listed that the ability to drive higher levels of customer satisfaction and loyalty through improvements in customer service was fundamental. |
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Tuesday, 10 July 2007 |
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The squeaky wheel doesn't always get the grease. At least not if the squeaky wheel is a Sprint Nextel customer. On June 29, 2007, Sprint sent letters notifying some customers that their service would be canceled by the end of July due to excessive calls to customer service. |
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Monday, 09 July 2007 |
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These days, what the customer thinks is hardly a secret. Consumer reviews and ratings are popping up on a growing number of Web sites, sites on which users treat brands like contestants on American Idol. Now, some brands are offering such reviews on their own sites as well. |
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Monday, 09 July 2007 |
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When was the last time you got a call from your cell phone service provider telling you that it values you as a subscriber and therefore has a special new plan that could save you money? Or that it would like to make you a special offer for an equipment upgrade because it values you as a subscriber? Only in your dreams |
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Monday, 09 July 2007 |
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It might not sit well with Wal-Mart, Costco and some Internet retailers. But the Supreme Court’s decision to reverse a 1911 precedent and allow what is called minimum retail pricing or vertical pricing — or at least not to conclude automatically that such schemes violate antitrust laws — was a welcome sign of growing economic literacy |
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Friday, 06 July 2007 |
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"It's not just being friendly," Wachovia CEO G. Kennedy Thompson said in a March interview. "To be great in customer service, you have to have processes that work anywhere." It starts with recruiting. Employees are rewarded financially for recruiting people who they think will deliver quality service -- $350 for a teller referral that results in a hire. |
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Friday, 06 July 2007 |
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Left to our own devices, many of us could quite easily bypass the ‘system' in order to get our own way and so secure at least something that resembles good service – particularly from those providers we love to hate. I have recently discovered a way to ensure, when getting onto an airline, the best possible response to my needs as a customer. |
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Thursday, 05 July 2007 |
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