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Each tip of this series explores one component of using a thorough customer service strategy to succeed. These six tips explore six common areas where businesses can make improvements that will affect the company's overall customer service strategy. |
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Monday, 30 July 2007 |
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Companies that refuse to do the right things simply will not survive. Look at Kmart or Sears. Many moons ago, Sears was the world's No. 1 retailer, and Kmarts were everywhere. But they lost their focus. They started investing in different businesses and forgot that they were retailers and in the business of customer service. |
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Monday, 30 July 2007 |
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Your company is nothing without customers. Make sure you play nice by following these steps. |
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Monday, 30 July 2007 |
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Companies and brands are mistaken if they believe they are creating loyalty with their customers through the likes of loyalty card schemes. Firms must move away from the mindset of loyalty, and instead shift towards factors that reward customers purchasing behavior. |
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Monday, 30 July 2007 |
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Word-of-mouth marketing is always working; it just may not be working in your favor. You may be thinking: Since I'm not asking anybody to refer me, word-of-mouth marketing isn't something I need to concern myself with. If I provide good products or services and my customer service is up to par, I'll naturally get more customers by word-of-mouth. |
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Friday, 27 July 2007 |
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If you thought having the best, most innovative and price effective product or service in the market was a driving force in your success—think again. New survey results released confirm what CRM advocates have long preached-- customer experiences and relationships are indeed the defining point for success. |
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Thursday, 26 July 2007 |
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Driven by consumer behavior, in the future, we will see some interesting changes in the field of Customer Loyalty Programs. The megatrend towards globalization will have two major effects. First, international borders will no longer be the dividing lines that we see today. We will see more worldwide and macro-regional programs, as opposed to today’s that are country-centric. |
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Thursday, 26 July 2007 |
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Recent polls have revealed that consumers still want the basics in their interactions with business: good value and customer service. Buyers are getting tired of gimmicks and they want good value and old-fashioned customer service, with a smile. |
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Thursday, 26 July 2007 |
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Have you ever heard the phrase, "He went the extra mile?" I want to talk to you about the "extra mile" in a way that you might understand it and use it to build customer loyalty. The extra mile is an action or an expression that sparks a WOW! in the mind of the customer or a co-worker. It's an unexpected deed. But before an extra mile is ever walked or executed, it has to be an attitude and a mindset from the extra miler. |
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Wednesday, 25 July 2007 |
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A new study of the 100 highest-grossing retail Web sites that post online customer reviews has found that the availability of that content is a key factor driving customer satisfaction, loyalty, and purchase decisions. According to the findings of the report the presence of user-generated reviews boosted overall satisfaction with and loyalty to the Web sites; even more critical, reviews increased the likelihood for conversion and the completion of an online purchase. |
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Tuesday, 24 July 2007 |
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