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Institute associates are available to deliver in-depth leading-edge keynote presentations at conferences and company meetings on a variety of Customer Care topics.
CUSTOMERS
How To: Deal With Customer Service
These days, it seems our only contact with customer service is over the telephone. Dealing with call-center representatives can be a frustrating experience, but there are ways to minimize your grief. To best deal with customer service, phone early in the morning to talk to a refreshed and energetic person, and avoid peak hours such as lunch time and the end of the day.
Friday, 11 April 2008
Serving Up Customer Delight
In a world where feature and price advantages can be quickly matched, if not bettered, by competitors from virtually anywhere in the world, a company's best source of sustainable competitive advantage may be the customer experience it delivers.
Wednesday, 02 April 2008
Keep Your Customers Loyal
Without customers, you don’t have a business. But it’s difficult and costly to land a customer. So once you have a customer, how do you keep them coming back? That’s where customer retention and loyalty programs come in.
Monday, 31 March 2008
The End of Customer Service
The people of Memphis had never seen anything like it. When Clarence Saunders opened his first Piggly Wiggly in 1916, a grocery store was a place where you told the clerk behind the counter what you wanted and he fetched it. In Saunders' store, patrons roamed freely among shelves packed with goods. They took what they wanted and paid on the way out.
Thursday, 20 March 2008
Airline Industry Woes and the Customer Service Slump
On a scale of 100, airlines as a whole score 63 for customer satisfaction, down 12.5 percent since the index's inception during 1995. Southwest leads the industry, with a score of 76, largely unchanged for the last 10 years, while United's score of 56, down 21.1 percent in a decade, is the nation's worst. To put the airline scores in perspective, the Internal Revenue Service scored 65 -- nine points better than United.
Thursday, 20 March 2008
Study Finds Major Deficiencies in North American Customer Service
A new study found that North American enterprises are significantly under-performing in customer service. The study evaluates the "customer service IQ" of companies with "SQ," a new metric that uses a multidimensional framework to measure the customer service competence of companies.
Tuesday, 18 March 2008
Customer Satisfaction Measurement: Can't Get No Satisfaction?
Customer satisfaction measurement is the most commonly used non-financial performance metric, but it is also a popular target for criticism. So is it an inherently flawed metric - or are poor measurement processes to blame?
Friday, 14 March 2008
Are You Receiving Enough Customer Complaints?
Blooming Buds, a well-established garden center on the outskirts of a growing town, didn't have a customer service policy, nor did it believe in wasting money on training. Customers seemed happy enough. After all, the business hardly got any complaints. No, everything appeared to be rosy with Blooming Buds.
Friday, 14 March 2008
Six Golden Rules of Dealing with an Unhappy Customer
For those of us who work in the field, the term "CRM" usually refers to the software and systems that our businesses use for customer relationship management. While the software and systems are critical indeed, it is just as important to keep your team focused on customer satisfaction. Here are six golden rules to share with your sales and service teams.
Thursday, 13 March 2008
Customer Complaints: The Income Multiplier Effect
Implementing an effective customer care program is vital to the well being of your business. Not only does it create satisfied customers, but it affects your bottom line in more ways than you might think. As the "Income Multiplier" effect shows, the potential for lost income grows with each person with whom your customer shares a bad experience.
Thursday, 06 March 2008


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