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Engineers in bluejeans glide by on scooters at the Manhattan office of Google, the absurdly young and wildly successful pied piper to a changing work force. There are cafes for 24/7 snacking, and gourmet cafeterias serving breakfast, lunch and dinner. Of course, the food's all free. |
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Tuesday, 26 February 2008 |
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U.S. workers favor green companies, and green companies have higher performance, according to two new studies. A new report reviewing buyer preferences and the performance of green brands found that top performing companies with strong green practices have three times more customer satisfaction than poor performers, as well as 4.7 times more employee satisfaction and 1.7 times more revenue per employee. |
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Monday, 25 February 2008 |
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Some of the top contemporary mantras we hear in any industry have to do with ‘customer centricity,’ ‘customer experience,’ and ‘customer focus,’ among others. However, it appears that several, if not many, do not clearly understand what it really means. |
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Friday, 15 February 2008 |
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For most companies, branding is about positioning, advertising, packaging, and catchy logos and slogans. That is not enough. Branding in today's marketplace is about the total experience a customer has with your products or services. It is about enticing customers, gaining their trust, and making the experience so pleasant that they are proud of their choice and will tell others about it. |
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Tuesday, 12 February 2008 |
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JoAnna Brandi hates to generalize, but I am beginning to think the service givers, especially here in Florida are suffering from a disease I call E.D.S. - Empathy Deficiency Syndrome. Some of the symptoms include apathy and an amazing ability to look right at a customer and not see a thing. The other peculiar indication of this syndrome is the inability to use the words "I'm sorry" or calming phrases such as "I can understand how that might be upsetting." |
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Tuesday, 22 January 2008 |
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Employers across Canada must adapt to a generational shift that is transforming the labour market, warns a leading workplace researcher. And companies that don't "get it" will be replaced by new ones that respect the changing wants and attitudes of young employees |
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Thursday, 17 January 2008 |
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WestJet Airlines has topped the annual list of Canada's 10 Most Admired Corporate Cultures of 2007. This year's study also found Canadian senior executives increasingly sensitive to the key role corporate culture plays in business performance. |
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Tuesday, 15 January 2008 |
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As Howard Schultz comes back to drive the day-to-day activities at Starbucks, the question is, "Will he become one of only a very small handful of returning CEOs who successfully can repeat the magic he brought to the market at the inception of his business?" |
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Monday, 14 January 2008 |
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Gen Y has created a need for a cultural overhaul that has not been this dramatic since women entered the workforce en masse. We need the talent and creativity this generation brings, especially when you take into consideration the looming employment gap occurring from the outflux of retiring Boomers |
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Friday, 11 January 2008 |
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Happy New Year! It's 2008, and the race for the customer continues at a fast clip. To win, you have to realize that it's a relay of sorts: Every department that impacts your customer throughout the lifecycle of that relationship must hand the baton off smoothly. |
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Thursday, 03 January 2008 |
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