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In today's competitive marketplace two words tips the scales of success: Customer Service. Today's customer has an idea of the level of service they expect to receive and will compare your service to their expectations. They also will base their perception of service on previous shopping experiences in business like yours. |
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Tuesday, 18 March 2008 |
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How do you make your employee reward program succeed? New research says it comes down to simple implementation, and nothing more. A recent study finds that successful companies on the list haven't stumbled on a "silver bullet" for making employee reward programs work more effectively. |
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Tuesday, 04 March 2008 |
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Consumers love to buy local. You can't walk into a supermarket or restaurant without seeing homemade goods, ecologically friendly items, and locally farmed food on the menu or shelves. It's not just good for the regional economy and environment; locally produced products offer customers a way to relate to what they buy in ways they can't with branded, imported products. Customers can drive out to the farm and walk through the fields, or chat with the vintner while at a tasting. |
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Tuesday, 04 March 2008 |
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If it's all about you, you're in trouble. Why a sense of entitlement can wreak havoc on happiness. Broad pronouncement of the week: We are entitled brats. |
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Monday, 03 March 2008 |
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When so much time and money is spent on training people about the need for constructive relations with customers, why is customer service often so bad? For much the same reason that, when so much money has been spent on telling people that smoking kills you, they still insist on smoking. The issue is the environment. |
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Wednesday, 27 February 2008 |
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Engineers in bluejeans glide by on scooters at the Manhattan office of Google, the absurdly young and wildly successful pied piper to a changing work force. There are cafes for 24/7 snacking, and gourmet cafeterias serving breakfast, lunch and dinner. Of course, the food's all free. |
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Tuesday, 26 February 2008 |
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U.S. workers favor green companies, and green companies have higher performance, according to two new studies. A new report reviewing buyer preferences and the performance of green brands found that top performing companies with strong green practices have three times more customer satisfaction than poor performers, as well as 4.7 times more employee satisfaction and 1.7 times more revenue per employee. |
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Monday, 25 February 2008 |
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Some of the top contemporary mantras we hear in any industry have to do with ‘customer centricity,’ ‘customer experience,’ and ‘customer focus,’ among others. However, it appears that several, if not many, do not clearly understand what it really means. |
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Friday, 15 February 2008 |
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For most companies, branding is about positioning, advertising, packaging, and catchy logos and slogans. That is not enough. Branding in today's marketplace is about the total experience a customer has with your products or services. It is about enticing customers, gaining their trust, and making the experience so pleasant that they are proud of their choice and will tell others about it. |
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Tuesday, 12 February 2008 |
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JoAnna Brandi hates to generalize, but I am beginning to think the service givers, especially here in Florida are suffering from a disease I call E.D.S. - Empathy Deficiency Syndrome. Some of the symptoms include apathy and an amazing ability to look right at a customer and not see a thing. The other peculiar indication of this syndrome is the inability to use the words "I'm sorry" or calming phrases such as "I can understand how that might be upsetting." |
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Tuesday, 22 January 2008 |
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