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Institute associates are available to deliver in-depth leading-edge keynote presentations at conferences and company meetings on a variety of Customer Care topics.
CULTURE
Making the Case for Employee Recognition in Tough Times
Stopping recognition programs can lead to a reduction in performance and productivity. If you're planning to cut your employee recognition practices and rewards programs -- then you may as well just liquidate because without a motivated workforce you will soon be out of business. Here's why.
Tuesday, 03 March 2009
TSA Employees Give Management Low Marks
Transportation Security Administration employees gave agency management low marks for recognizing and rewarding performance and encouraging creativity and fairness in the workplace.
Tuesday, 03 February 2009
Best Corporate Culture, Strong Performance Linked
Who creates that great corporate culture? According to the majority of executives surveyed, it's company leaders. In fact, 90% contend a new leader can change a corporation's culture.
Friday, 21 November 2008
How to Build Brand Friendship
Human beings are social creatures. We need interaction with one another. It's the way we're made. When we meet someone new, we tend either to be drawn to them or to be disinterested for a whole host of reasons (some of which we may not even realize). Over time, however, we develop a continually evolving stable of relationships, some of which last for a lifetime
Thursday, 01 May 2008
Where Has All the Commitment Gone?
Despite their declarations, organizations default to past successes -- which have typically been product-centric. They want to believe that what worked before will continue to work. "We made our numbers last quarter," they argue, forgetting that "making the numbers" often requires heavy discounts that reduce customer value and erode customer loyalty. Lofty statements too often end up as small and meaningless actions.
Wednesday, 02 April 2008
Customer Focus Creates Competitive Advantage
In order to maintain customer focus, the best salespeople become facilitators, creating a partnership that extends the selling relationship within the customer's company. The motivation to achieve this should be strong -- it costs five times as much to attract and sell to a new customer as it does to an existing one!
Thursday, 20 March 2008
Customer Service Eliminates Worries about the Economic Climate
“When customer service is outstanding, it is because it started at the top, was properly communicated and demonstrated and has become your ultimate marketing strategy,” This is according to customer-care specialist Judi Moreo.
Wednesday, 19 March 2008
Customer Service In The Workplace
In today's competitive marketplace two words tips the scales of success: Customer Service. Today's customer has an idea of the level of service they expect to receive and will compare your service to their expectations. They also will base their perception of service on previous shopping experiences in business like yours.
Tuesday, 18 March 2008
Most Admired Companies: No Silver Bullet for Reward Program Success
How do you make your employee reward program succeed? New research says it comes down to simple implementation, and nothing more. A recent study finds that successful companies on the list haven't stumbled on a "silver bullet" for making employee reward programs work more effectively.
Tuesday, 04 March 2008
Customer Service Goes Local
Consumers love to buy local. You can't walk into a supermarket or restaurant without seeing homemade goods, ecologically friendly items, and locally farmed food on the menu or shelves. It's not just good for the regional economy and environment; locally produced products offer customers a way to relate to what they buy in ways they can't with branded, imported products. Customers can drive out to the farm and walk through the fields, or chat with the vintner while at a tasting.
Tuesday, 04 March 2008


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