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What you do after the click dictates the impact your e-mail, advertising and search engine marketing will have on your brand. Remember to be on message; use multiple, single-message pages; and trade information within the boundaries of earned trust. |
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Tuesday, 17 October 2006 |
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The corporate culture of WestJet Airlines is the most admired in the country, a survey suggests, even after the low-cost carrier publicly admitted earlier this year to spying on arch-rival Air Canada. |
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Thursday, 12 October 2006 |
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Want the background about why values are important in an organization? See the impact that identifying organizational values can have. |
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Thursday, 12 October 2006 |
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Customer service is an important aspect of any business. Without customers to purchase the business's products and services, the company cash flow dries up faster than a rain shower in the Sahara. |
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Wednesday, 11 October 2006 |
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Not long ago, we discussed the tremendous expense involved with employee turnover. We noted that the cost of losing a key employee is minimally 1.5 times the cost of said employee's salary (including benefits package). |
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Thursday, 05 October 2006 |
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By including employees in branding initiatives before they are launched, you can ensure that everyone is on message. |
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Monday, 02 October 2006 |
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Here are the top ten (and two bonus) ways that businesses, associations and organizations can use social networking in the professional sphere. |
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Monday, 02 October 2006 |
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A recent U.S. Supreme Court ruling will stir up a new wave of retaliation claims. |
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Monday, 02 October 2006 |
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Three years ago, Rose Shyman added an ethics program to her duties as director of global security at American Standard Cos. It was a change that brought the company together. |
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Tuesday, 26 September 2006 |
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Although Nordstrom is famous for high-end apparel and shoes, its exceptional attention to customer service has set it apart from and ahead of the competition. |
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Wednesday, 06 September 2006 |
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