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Institute associates are available to deliver in-depth leading-edge keynote presentations at conferences and company meetings on a variety of Customer Care topics.
CULTURE
Keep Your Brand's First Promise
What you do after the click dictates the impact your e-mail, advertising and search engine marketing will have on your brand. Remember to be on message; use multiple, single-message pages; and trade information within the boundaries of earned trust.
Tuesday, 17 October 2006
WestJet Culture Seen as Tops in Country
The corporate culture of WestJet Airlines is the most admired in the country, a survey suggests, even after the low-cost carrier publicly admitted earlier this year to spying on arch-rival Air Canada.
Thursday, 12 October 2006
Build an Organization Based on Values
Want the background about why values are important in an organization? See the impact that identifying organizational values can have.
Thursday, 12 October 2006
Customer Service: Company Culture Change
Customer service is an important aspect of any business. Without customers to purchase the business's products and services, the company cash flow dries up faster than a rain shower in the Sahara.
Wednesday, 11 October 2006
Observing and Upgrading Company Cultures Aid in Employee Retention
Not long ago, we discussed the tremendous expense involved with employee turnover. We noted that the cost of losing a key employee is minimally 1.5 times the cost of said employee's salary (including benefits package).
Thursday, 05 October 2006
Branding Together
By including employees in branding initiatives before they are launched, you can ensure that everyone is on message.
Monday, 02 October 2006
Ways Businesses Can Use Social Networking
Here are the top ten (and two bonus) ways that businesses, associations and organizations can use social networking in the professional sphere.
Monday, 02 October 2006
Retaliation Nation
A recent U.S. Supreme Court ruling will stir up a new wave of retaliation claims.
Monday, 02 October 2006
Making a Place for Ethics
Three years ago, Rose Shyman added an ethics program to her duties as director of global security at American Standard Cos. It was a change that brought the company together.
Tuesday, 26 September 2006
Retailer Sets Customer-Service Standard
Although Nordstrom is famous for high-end apparel and shoes, its exceptional attention to customer service has set it apart from and ahead of the competition.
Wednesday, 06 September 2006


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