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In today's world of plenty, there's not an awful lot that differentiates one company from the next besides brand identity. It's what makes you drive an extra mile for that perfect slice of pizza or pay $3 more for that gourmet cup of coffee |
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Wednesday, 07 February 2007 |
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Profits and philanthropy trump babies in the corporate image game. Microsoft Corp. toppled Johnson & Johnson and its baby-products business from its seven-year position as the company with the best corporate reputation |
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Friday, 02 February 2007 |
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Ever notice how when you feel happy at work, your job performance is more productive? Ever notice that when you're unhappy at work -- feeling confused, stressed or unappreciated -- productivity diminishes? Despite a growing body of evidence, most businesses are ignoring the positive impact of happiness in business. |
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Wednesday, 31 January 2007 |
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Disorganized office space the bane of most workplaces especially in the modern working environment. A faulty chair can give you a backache. Lack of a meeting room could make you lose that deal you had been eyeing for months together. |
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Tuesday, 30 January 2007 |
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Since becoming American Express Business Travel's COO in the fall of 2004, Priyan Fernando has embarked on a journey to change the company's culture and started by putting in place a standard global infrastructure, standard processes and standard measurements. |
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Monday, 22 January 2007 |
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Employees telecommuting from home for work is becoming a fact of life in the Internet age. Employers are embracing such arrangements, such that they now are beginning to reimburse employees for the Internet services they use at home for work purposes. |
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Friday, 19 January 2007 |
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A new study calls for a major shift in thinking about how companies should interact with their customers. Companies must become 'empathy engines,' execute an organization-wide approach to providing service to their customers. |
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Thursday, 18 January 2007 |
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Every proactive step a financial institution takes with its customers adds up to the great experience that is critical to profitability, loyalty and referrals. Consultative selling done right is a key ingredient. The fact is that financial institutions are in a sales environment that includes service, not the other way around. |
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Monday, 08 January 2007 |
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The branding experts said he desperately needed help with his image and message. (He did?) They'd do the job for free. (They would?) In the end, Dave Hirschkop, of Dave's Gourmet, was offered six distinct approaches for rebranding his company. So here's the big question: Is it crazier to change everything or nothing? |
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Monday, 01 January 2007 |
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There is no better time to retune marketing, sales, and service operations--it may influence customer loyalties later in the year. |
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Friday, 29 December 2006 |
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