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Human beings are social creatures. We need interaction with one another. It's the way we're made. When we meet someone new, we tend either to be drawn to them or to be disinterested for a whole host of reasons (some of which we may not even realize). Over time, however, we develop a continually evolving stable of relationships, some of which last for a lifetime |
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Thursday, 01 May 2008 |
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Despite their declarations, organizations default to past successes -- which have typically been product-centric. They want to believe that what worked before will continue to work. "We made our numbers last quarter," they argue, forgetting that "making the numbers" often requires heavy discounts that reduce customer value and erode customer loyalty. Lofty statements too often end up as small and meaningless actions. |
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Wednesday, 02 April 2008 |
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In order to maintain customer focus, the best salespeople become facilitators, creating a partnership that extends the selling relationship within the customer's company. The motivation to achieve this should be strong -- it costs five times as much to attract and sell to a new customer as it does to an existing one! |
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Thursday, 20 March 2008 |
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“When customer service is outstanding, it is because it started at the top, was properly communicated and demonstrated and has become your ultimate marketing strategy,” This is according to customer-care specialist Judi Moreo. |
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Wednesday, 19 March 2008 |
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In today's competitive marketplace two words tips the scales of success: Customer Service. Today's customer has an idea of the level of service they expect to receive and will compare your service to their expectations. They also will base their perception of service on previous shopping experiences in business like yours. |
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Tuesday, 18 March 2008 |
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How do you make your employee reward program succeed? New research says it comes down to simple implementation, and nothing more. A recent study finds that successful companies on the list haven't stumbled on a "silver bullet" for making employee reward programs work more effectively. |
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Tuesday, 04 March 2008 |
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Consumers love to buy local. You can't walk into a supermarket or restaurant without seeing homemade goods, ecologically friendly items, and locally farmed food on the menu or shelves. It's not just good for the regional economy and environment; locally produced products offer customers a way to relate to what they buy in ways they can't with branded, imported products. Customers can drive out to the farm and walk through the fields, or chat with the vintner while at a tasting. |
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Tuesday, 04 March 2008 |
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If it's all about you, you're in trouble. Why a sense of entitlement can wreak havoc on happiness. Broad pronouncement of the week: We are entitled brats. |
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Monday, 03 March 2008 |
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When so much time and money is spent on training people about the need for constructive relations with customers, why is customer service often so bad? For much the same reason that, when so much money has been spent on telling people that smoking kills you, they still insist on smoking. The issue is the environment. |
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Wednesday, 27 February 2008 |
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Engineers in bluejeans glide by on scooters at the Manhattan office of Google, the absurdly young and wildly successful pied piper to a changing work force. There are cafes for 24/7 snacking, and gourmet cafeterias serving breakfast, lunch and dinner. Of course, the food's all free. |
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Tuesday, 26 February 2008 |
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