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Proper measurements lead to improved CRM. However, too many measurements, or too few mean failed CRM, according to an industry analyst . |
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Thursday, 15 March 2007 |
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While most businesses and organizations took the time to properly prepare for the early onset of daylight saving time this year, the time change managed to put a hiccup in some systems, disrupting customer care. A mishmash of patches in place and not in place likely caused some other oddities. |
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Wednesday, 14 March 2007 |
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Traditionally, retailers have been reluctant to invest a portion of their budgets in technology that can help organize and grow their businesses, claiming there was no guarantee that long-term benefits would outweigh the hefty initial costs. However, competition and more affordable and sophisticated offerings have spurred retailers to think twice before saying no. |
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Wednesday, 21 February 2007 |
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Although we did a great job updating our technology with online banking and remote deposit, rewards programs and customer security initiatives, we finally realized that changes in technology were not going to drive sales and profits. We finally realized that our future success was directly dependent on helping our customers succeed financially. |
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Tuesday, 13 February 2007 |
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The shortest distance between a human voice and another on the phone used to be, dial a number and you are in. But these days there's nothing quick about talking to a real person especially when it comes to most businesses. |
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Monday, 12 February 2007 |
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Adoption of online tools should facilitate interaction by customers -- e.g., interactive product imaging and site search. Tools that engage customers promote increased activity, and thus more data, which in turn generates insights obtained through analytics to create a better customer experience. |
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Monday, 12 February 2007 |
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So, you’ve set up an offshore contact center to handle customer inquiries. You realize that some of your American customers may react negatively to agents who "sound foreign." American customers may have trouble understanding unfamiliar accents, so you’ve trained your phone agents to sound American. But what about their e-mail? |
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Monday, 12 February 2007 |
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Quality in a service or product is not what you put into it. It is what the client or customer gets out of it. |
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Thursday, 08 February 2007 |
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I hear a lot of complaints about how complicated modern technology has made our lives. I admit I make my fair share of them. |
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Thursday, 01 February 2007 |
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British companies seem reluctant to create their own web logs, but are they missing out on free exposure? |
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Tuesday, 30 January 2007 |
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