|
Quantifying innovation is key. Here's how to do it right and avoid the big mistakes managers often make. |
|
Wednesday, 20 September 2006 |
|
|
Let's begin by considering how one might invent market research for the video game industry. If you were to invent market research after the advent of the Internet, what would it look like? |
|
Wednesday, 20 September 2006 |
|
|
Today, offshoring does not only continue to offer cost efficiency, but it is also well on its way to becoming a viable solution that offers a good customer experience. |
|
Wednesday, 20 September 2006 |
|
|
Recently Customer Experience Management (CEM) has started to get more profile but it is still just a good idea emerging into an area of marketing thought currently dominated by Customer Relationship Management (CRM). |
|
Friday, 15 September 2006 |
|
|
Outsourcing deals based on selecting the supplier with the cheapest bid are the most likely to run into trouble, according to research. |
|
Friday, 15 September 2006 |
|
|
Firms must ditch the concept that customer complaints arise from superficial or surface reasons such as having to converse with someone with an accent. |
|
Wednesday, 06 September 2006 |
|
|
When we talk about the customer experience, we aren't trying to replicate Disneyland -- though those folks have done a great job of understanding the customer to the point that they've turned CRM on its ear, preferring to call it "CMR," for the "customer managed experience." |
|
Wednesday, 06 September 2006 |
|
|
A very large company formed a task force to identify the value gained from the obscene amounts of money it spent on customer information, marketing analytics and reporting. No marketing representative was on the task force. |
|
Wednesday, 06 September 2006 |
|
|
How three companies engineered customer service overhauls to keep clients happy— and crank up growth. |
|
Tuesday, 05 September 2006 |
|
|
It's important to look at the overall lifecycle of a customer, from acquisition to development, to servicing, to retention. Understanding what the customer is going through at each stage brings added context to each interaction. |
|
Tuesday, 05 September 2006 |
|
|
<< Start < Previous 21 22 23 24 25 26 27 28 29 30 Next > End >> |
| Results 231 - 240 of 347 |
