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Institute associates are available to deliver in-depth leading-edge keynote presentations at conferences and company meetings on a variety of Customer Care topics.
PROCESSES
Gen Y workers prompt revamp of job-review process
Some judgments need time. A meaningful appraisal includes measuring an employee's staying power over time. Persistence, response to setbacks, and other key traits can't be rated in a day.
Thursday, 06 November 2008
Wireless Customers Report Less Assistance from Wireless Retail Sales Staff

The percentage of salespeople who ask questions or otherwise aid customers in making informed purchase decisions regarding their wireless service has steadily decreased since 2006.

Friday, 24 October 2008
How Offshore Outsourcing Affects Customer Satisfaction
Our research indicates the effect in most cases is significantly negative -- but similar to the effect of outsourcing customer service domestically. That suggests companies shouldn't necessarily forgo the savings they can reap from offshoring. But if they're going to do it, they'd better do it right.
Monday, 07 July 2008
For Customer Service, Please Read (Instead of Holding)
Customer service is often considered a cost — something a small business has to do to stay in business. But done right, customer service can be both an effective and profitable marketing strategy.
Wednesday, 14 May 2008
Customer Satisfaction is Key When Determining Offshore Outsourcing Options
Outsourcing help desk services to an offshore location may yield as much as 30 to 40 percent cost savings, but customer satisfaction must be a key factor when making this decision, according to Gartner, Inc.
Monday, 12 May 2008
The Importance of Customer Experience in a Downturn
As talk of a recession permeates the evening news, a typical knee-jerk reaction in the marketplace is to sacrifice programs associated with quality and the customer experience -- training, quality assurance (QA) and mystery shopping programs, guest research, etc. The benefits of a QA program are compelling and easily communicated when businesses are flush, but what happens when storm clouds are on the horizon?
Wednesday, 16 April 2008
Crafting "Happy" Processes for Better Customer Service
The Native Americans believed every creation had a soul. A tree possessed a spirit in the same way as a horse, bird or human being, which engendered a feeling of oneness with nature and a focus on conservation. While the buffalo was killed for its meat and other uses, it was also revered for having a great spirit.
Tuesday, 15 April 2008
Banks Set the Customer Satisfaction Standard
Customer satisfaction with online banking far surpasses other online financial services like credit cards and investment, according to a new study. Online banking scores 82 on the American Customer Satisfaction Index’s 100-point scale. Credit card websites and investment websites both score 75.
Tuesday, 15 April 2008
How to Mitigate the Drawbacks of Offshoring
Companies can reap huge cost savings by moving their call-center operations to another country where the cost of labor is cheaper. However, the move is risky because of cultural barriers, which can put customers off. The answer is training, which can help smooth over accents and -- more importantly -- help agents solve customers' problems.
Friday, 11 April 2008
Customer Feedback: Are You Putting It To Use?
Despite the massive amount of customer feedback information available today, very little of it is being put to productive use. So why aren't firms using their customer insight to improve the likes of product development and processes?
Tuesday, 18 March 2008


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